Mobile Wallets

On January 26, FIS announced a new mobile payments solution using technology provided by Paydiant. In its announcement, FIS said: This cloud-based payment solution is adaptable and secure, requiring only downloadable applications for both consumers and retailers. Importantly, the mobile payments solution can be built into retailers’ and financial institutions’ existing mobile applications, preserving brand [...]

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Who knows what in payments? Sounds like a question begging for a snappy one-liner comeback. But this is a question we hear more and more from our clients. Particularly those that see the increasingly close relationship between payments and marketing — and want to better understand how the targeting of ads and offers can be [...]

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