FinovateFall 2011: Day Two / Session 2 of 4

by Bryan Derman on September 21, 2011

in Bryan Derman, Conferences & Meetings, Finovate, Innovation, Technology

Glenbrook’s Bryan Derman is live blogging from Finovate in New York City. This is only one of a series of posts featuring Bryan’s impressions as over sixty payments technology companies perform 7 minute demos (no PowerPoint slides allowed!) over two days. The index for Bryan’s Payments Views coverage is here.

Cartera Commerce

  • Specialize in merchant funded rewards linked to cards (merged with Vesdia); now entering the local deals space in 13 MSAs
  • Support a merchant portal through which a merchant can create for a card-linked offer that will be pushed to Cartera’s partner banks (can also be white labeled by a bank to its local small business customers)
  • Offers can be placed into online banking statements for relevant prospects and are also listed in an offer portal branded by the bank and made available to all consumers
  • Redemption occurs automatically when the consumer uses the linked card. The consumer gets a confirming email (showing additional offers) and the rebate is deposited into the consumer’s account
  • Merchants get monthly reporting on usage to show the effectiveness of the campaigns

  • Financial education site targeted at children that provides a “fake bank”
  • Site allows parents to track both kids’ financial transactions and other behaviors/chores that might affect their finances (e.g., made bed, emptied dishwasher)
  • The partner edition of FamZoo can be co-branded and delivered by a bank in order to help educate children on financial matters.  The bank can also deliver targeted advertising (e.g., teen debit card)


  • Historically focused on paperless account opening/application technology
  • Now turning to tablet apps for a broader range of functions (e.g., site reviews for construction loan disbursements)
  • Files can include not just paperless forms, but also pictures of other forms, photos of a project, etc.
  • Also working in credit, collections, customer service and other areas beyond account origination

InComm & CorFire

  • Demoing a mobile app for gifting value and driving merchant loyalty
  • Consumer can take a merchant offer and gift it to a friend who will be prompted to download the merchant’s app (which contains the offer in the form of a virtual merchant gift card, which can be personalized with photos)
  • InComm has deep integration to the merchant POS, so the offer value will be deducted from the sale price before the customer pays


  • Deploying a very simple and uncluttered site where consumers can analyze their plans for major purchases and life events (e.g., buying a home, having kids, etc.)
  • Site utilizes real-time active graphics that are created as the user enters data
  • Planwise asks the user to select from a range of potential events that may occur in the near term or longer term
  • The site contains drill downs that use the user’s own data to illustrate concepts (e.g., How much equity do I have in my home?)
  • Planwise layers together different plans or events to show how they will affect the consumer’s overall financial position
  • Also facilitates limited, secure sharing of plan data


  • Payment platform that facilitates money exchange for various kinds of customer engagements
  • Payments are made (e.g., from an advertiser to a consumer) via an online Jingit account or onto a Visa prepaid card
  • Jingit facilitates targeting of the merchant offers
  • Jingit also instantly converts offer-based payments into cash value for the Jingit consumer

Lighter Capital

  • “Entrepreneurs funding entrepreneurs”
  • Attempting to bring the typical coffee house meeting between startups and financiers and bring it online
  • The site tracks the entrepreneur’s progress against Lighter Capital’s pre-determined funding criteria.  Some of the criteria are financial, but also include the quality of the team and their reputations on social networks (in effect, online reference checking)
  • Also look at activity on social networks; ultimately a human makes the funding decision


  • InControl feature allows cardholders to control spending on their cards (when, where, how much, etc.)
  • Small business can go online at their card issuer and configure individual spending controls for cards held by several employees
  • Can also generate virtual cards for very limited purposes and the security of not sharing a card number tied directly to an ongoing account
  • Configuration and management can also be done on the mobile channel


  • Crafts a banking user experience designed for speed by overlaying technology on the products of several bank partners
  • Online site produces a future-focused view of the consumer’s balance, accounting for pending transactions and future commitments
  • They believe many banking questions go unanswered resulting in confusion about money
  • BankSimple works on cleaning and categorization so that customers can do natura language searches in order to track their activity
  • Provides “goal” functionality to facilitate savings and find appropriate account vehicles
  • Designed mobile app before designing online experience


2 Responses to “FinovateFall 2011: Day Two / Session 2 of 4”

  1. Ryan Paredez says:

    This was an excellent experience and opportunity for us. We thank Finovate for having us and Bryan Derman for including us in the roundup

  2. Thanks for the mention Bryan. Here’s a light-hearted trailer we did for our demo while we’re waiting around for the real videos to be posted by Finovate:

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