Scott Loftesness, the go-to source for payments news, just posted an article titled Glenbrook's Thumbnail Mobile Banking Strategy on the Glenbrook website.
He's setting aside mobile payments – "a whole separate kettle of fish" – and, as promised, delivers concise, actionable advice for those financial institutions still sitting on the proverbial fence.
Excerpt:
- … just get moving now on developing a CSS style sheet to front end your existing online banking system and provide a slimmed down yet elegant web interface to your bank.
- If your bank has a focus on attracting the younger demographic, you may also want to consider adding SMS-based text messaging as an interface to your existing IVR platform.
Read the whole article – it's short!
Glenbrook's Thumbnail Mobile Banking Strategy
by Scott Loftesness
Glenbrook
September 20, 2007
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