Remote Deposit Marketing (lack thereof)

by Erin McCune on January 6, 2007

in Remote Deposit Capture

Over at NetBanker 2.0 Jim Bruene has a pair of posts of Remote Deposit Capture and the failure of banks to market the product effectively:

  1. Remote deposit capture is virtually invisible at Google
  2. Marketing remote deposit capture services

The limited marketing muscle behind the product is likely due to the fact that the banks have customers clamoring for the product before they've even developed the technology. Remote Deposit was definitely the hot service in 2006 and will continue to grow in 2007.

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