Forrester Research ties bank customers to social computing patterns:
Shifts in online behavior are creating new phenomena that Forrester
calls Social Computing. We examined how many customers within bank and
brokerage customer bases perform various Social Computing activities.Key findings:
- ING Direct and HSBC Group customers are the most
likely to visit social networking sites;- E*TRADE banking customers are
the most likely to listen to podcasts; and- NetBank customers are the
most likely to read blogs.
What do you know about your customers computing habits?
Does your bank utilize blogs, podcasts or wikis to connect with customers?
Do you even know???
Financial Consumers Adopt Social Computing
Bank And Brokerage Customers Who Use RSS, Blogs, And Social Networking Sites
Forrester Research
July 7, 2006
Related articles:
